The Bachelor’s degree in Business Administration with a concentration in Marketing and Management provides students with excellent training through foundational learning in management skills and specialization in marketing and business management. This curriculum equips students with the required skills to master the techniques and tools necessary to manage different functions of marketing and corporate management operations. Students will be prepared to ensure customer satisfaction and assume responsibilities in corporate management, specifically in the processes related to the production, promotion, and distribution of goods and services. Additionally, students will pursue a professional internship and complete an end-of-studies project in the field of marketing and management.

Candidates wishing to acquire a Bachelor’s degree in Business Administration must hold either a Lebanese Baccalaureate, French Baccalaureate, or an equivalent diploma. Additionally, students will need to take a language test to assess their proficiency in French or English, based on the program of admission.

Students must also undergo a Math Entrance Exam if their Math grade in the Baccalaureate is lower than 12/20. Failing this exam will require students to enroll in a Math Remedial Course during their first semester.

At the Antonine School of Business (ASB), teaching methods are adapted to meet the educational requirements of the courses and their respective levels in the curriculum. Formal education is supported by case studies, hands-on group and individual projects, as well as classroom presentations aimed at helping students master the course material and develop their communication and managerial skills.

The evaluation of courses varies depending of the nature of each course, incorporating periodic tests, final exams, and project submissions and defenses. Participation in class, teamwork, and the ability to extend beyond formal teachings are also considered in the evaluation process.

Common to the Bachelor Program

• BBA1: Analyze the dynamics and functioning of organizations, including decision-making processes and strategic adaptability.
• BBA2: Analyze the business environment of organizations.
• BBA3: Develop and implement business strategies that support and enhance sustainability, competitiveness, and long-term growth.
• BBA4: Demonstrate managerial competencies and ethical leadership to effectively take on senior responsibilities in administration, decision-making, and organizational strategy.
• BBA5: Cultivate entrepreneurial skills and teamwork through participation in collaborative and innovative projects that foster creativity and strategic business thinking.

Specific to the Program

• BMM1: Conduct comprehensive marketing research to identify and analyze market needs, enabling the development of effective communication strategies and innovative solutions.
• BMM2: Acquire proficiency in advanced sales techniques to effectively engage customers and drive business growth.
• BMM3: Develop and implement advertising, promotional, and marketing techniques and strategies to position products effectively in the market, creating competitive advantages through unique value propositions.
• BMM4: Leverage digital marketing tools and data analytics to enhance customer engagement, optimize marketing strategies, and improve decision-making.

The jobs targeted by this program include the following management responsibilities and functions:

• Corporate management
• Sales management
• Goods/services marketing and promotion
• Communication management
• Product and brand management
• Retail management
• Marketing research