Master of Business Administration – General Management (MBA) | Antonine University

Antonine School of Business

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Master of Business Administration – General Management (MBA)

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36Credits
2Duration of the program
$210Price

Official Name of the Program	Master of Business Administration - General Management (MBA)
Official Degree Level	Master of Business Administration (MBA) for Non-business Students
Credit Price	$210
Campuses Availability	Hadat–Baabda; Nabi Ayla–Zahlé

Program Objectives

The MBA program at Antonine University (UA) offers a well-rounded curriculum that sets it apart from other programs in the region. This updated curriculum integrates courses designed to enhance both leadership and business skills.

Collaborating with prominent business leaders, we have developed an innovative practical program. New students begin with a comprehensive four-hour leadership simulation, during which they evaluate a range of leadership and soft skills. Following this assessment, students receive personalized feedback on their performance. The MBA journey kicks off with an interactive workshop on Leadership Effectiveness and Development, followed by a series of leadership courses and workshops that emphasize interpersonal skills throughout the two-year program.

The MBA at UA strives to cultivate versatile business leaders equipped to meet the evolving demands of organizations in Lebanon and the broader region.

Eligibility

UA welcomes new students into the MBA program during the Fall and Spring Semesters. Candidates are required to take the MBA Entrance Exam unless they have a GMAT score above 500. Remedial courses may be offered for those who do not pass the Entrance Exam or meet the GMAT requirement.

Candidates must submit the following documents:

a letter of intent;
two recommendation letters;
Curriculum Vitae (CV);
certified transcripts of their bachelor’s degree.

Teaching Methods

The Antonine School of Business (ASB) employs the Case Method Teaching Approach, inspired by the Harvard School of Business. This immersive method places students in realistic business scenarios, enhancing their decision-making skills while navigating incomplete information, time constraints, and conflicting goals. The case method offers more experiential learning in each hour than traditional approaches, stimulating critical thinking and encouraging class discussions. It is a highly effective and engaging way to acquire managerial skills.

Practical learning is central to the MBA experience at UA. The program focuses on real-world cases, engaging students in stimulating discussions that challenge their perspectives. Through this method, students discover, articulate, and develop critical insights, with instructors acting as moderators to facilitate the learning process.

Experiential learning bridges the gap between theory and practice, allowing students to apply their skills and knowledge in realistic settings. This hands-on approach prepares them for the demands of business and leadership in the real world.

Evaluation Process

The MBA program utilizes continuous evaluation methods, allowing students to progress at their own pace. Assessment modalities include:

continuous evaluations throughout the semester;
individual and group projects, case studies, and research papers;
traditional final exams at the end of each semester.

The Secretariat coordinates exam schedules, ensuring they are distributed before the semester begins.

Program Learning Outcomes (PLOs)

This program is designed for undergraduates without a business background, focusing on General Management (MBA) to equip participants with enterprise management skills. It offers comprehensive educational materials and tools, enhanced by interactive classroom participation, case study methodologies, and practical, hands-on projects.

MBA1: Demonstrate Knowledge and Understanding: Identify and explain key business concepts, theories, and frameworks across various disciplines, including finance, marketing, management, and operations.
MBA2: Apply Critical Thinking and Decision-making: Utilize analytical tools and quantitative and qualitative methods to assess business challenges and make data-driven strategic decisions.
MBA3: Develop Effective Communication and Ethical Awareness: Exhibit strong intra and interpersonal communication skills while demonstrating ethical reasoning, corporate social responsibility, and cultural awareness in professional interactions.
MBA4: Demonstrate Leadership and Teamwork: Apply leadership principles to effectively manage teams, foster collaboration, and address complex business issues in both local and regional markets.
MBA5: Evaluate and Integrate Business Knowledge: Assess business performance by integrating managerial techniques and cross-functional knowledge to formulate effective and sustainable action plans.

Job Prospects

MBA graduates enjoy diverse career paths, with opportunities spanning various fields such as healthcare, technology, financial services, and government. Here are some potential career paths and job opportunities for MBA graduates:

Management consultant
Marketing manager
Investment banker
Business operations manager
Financial advisor
Financial manager
Health services manager
Sales manager
Human resources manager
Entrepreneur

Program Structure

Core Courses

Code	Course	Credits
STAT 800-EC00	Business Statistics and Data Analysis Business Statistics and Data Analysis STAT 800-EC00 3 The objectives of this fundamental course are to teach the student to decipher and critically examine the information presented to the students daily through polls, surveys, scientific studies, and more. Through real-life situations and simple exercises, students will learn to be critical consumers of information and to make better business decisions.	(3 Cr.)
ACCT 801-EC00	Managerial Accounting Managerial Accounting ACCT 801-EC00 3 Recognizing that accounting is the primary channel for communicating information about the economics of a business, this course provides a broad view of how accounting contributes to an organization. To evaluate business strategies and outcomes, students must understand the many ways that firms account for, control, and manage costs. Students will explore alternative costing methods and learn how to use the resulting cost information for decision-making, planning, and performance measurement.	(3 Cr.)
MRKT 810-ECOO	Marketing Strategy Marketing Strategy MRKT 810-ECOO 3 The objectives of this course are to demonstrate the role of marketing in the company, to explore the relationship of marketing to other functions, and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. The course concentrates on marketing decision-making, rather than a mere description of marketing phenomena.	(3 Cr.)
FINA 801-EC00	Managerial Finance Managerial Finance FINA 801-EC00 3 This course examines the role of finance in supporting the functional areas of a firm and fosters an understanding of how financial decisions themselves can create value. This course covers the foundations of finance with an emphasis on applications that are vital for corporate managers. Students will examine many of the major financial decisions made by corporate managers, both within the firm and in their interactions with investors. Essential in most of these decisions is the process of valuation, which will be an important emphasis of the course. Topics include criteria for making investment decisions, valuation of financial assets and liabilities, relationships between risk and return, capital structure choice, payout policy, the use and valuation of derivative securities, and risk management.	(3 Cr.)
MGMT 805-EC00	Technology and Operations Management Technology and Operations Management MGMT 805-EC00 3 This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as well as the creation and delivery of services. Students will learn about the problems and issues confronting operations managers and gain language, conceptual models, and analytical techniques that are broadly applicable in confronting such problems.	(3 Cr.)
MGMT 850-EC00	Leadership and Decision Making Leadership and Decision Making MGMT 850-EC00 3 In this course, students learn about the complex responsibilities facing business leaders today. Through cases about difficult managerial decisions, the course examines the legal, ethical, and economic responsibilities of corporate leaders. It also teaches students about management and governance systems leaders can use to promote responsible conduct by companies and their employees, and shows how personal values can play a critical role in effective leadership. To become an effective manager and a strong leader, students need to solve practical problems every day. From coaching an employee or negotiating with a boss, the role calls upon empathy, resilience, and a sense of purpose. To succeed in leadership, students must complement the development of their practical skills with inward reflection and an investment in personal growth. Each week concludes with a summary of key points and action items that allow students to put the ideas they learn directly into practice.	(3 Cr.)
MGMT 851-EC00	Strategic Leadership and Organizational Behavior Strategic Leadership and Organizational Behavior MGMT 851-EC00 3 This course focuses on how managers become effective leaders by addressing the human side of enterprise. This course helps you cultivate mindsets and build skills to understand how organizations and their members affect each other. Students will learn frameworks for diagnosing and resolving problems in organizational settings. The course relates theory and research to organizational problems by reviewing basic concepts such as individual motivation and behavior, decision-making, interpersonal communication and influence, small group behavior, and dyadic, individual, and inter-group conflict and cooperation.	(3 Cr.)
MGMT 890-EC00	Entrepreneurship Entrepreneurship MGMT 890-EC00 3 This course addresses the issues faced by managers who wish to turn opportunity into viable organizations that create value, and empowers students to develop their approaches, guidelines, and skills for being entrepreneurial managers. It is a dynamic and interactive course organized around projects undertaken by teams of 3 to 4 students. The course is divided to two parts: In the first part, teams will research, craft, and morph their idea into a viable business concept, and in the second part, they will further refine their concept and develop a strategy and plan to attract financial, human and other resources. At the end of the semester, teams will present their plan to a panel of experts and potential investors to simulate the funding process. The teaching method is primarily learning by doing (LBD) through a structured process and supported by relevant lectures. Learning is further enhanced through meetings with the instructor, coaching by experienced mentors, and review by peers. Field research, as well as prototype product development, are integral to the course.	(3 Cr.)

Elective Courses

Code	Course	Credits
ECON 803-EC00	Managerial Economics Managerial Economics ECON 803-EC00 3 This course introduces tools for studying the economic environment of business to help managers understand the implications for their companies. This course’s objective is to give students insight into how markets function. The decisions made by individual managers and consumers generate the fundamentals of market supply and demand, governing the prices and quantities sold in all economic transactions. As a manager seeking to maximize firm value and achieve goals, understanding the market(s) is crucial.	(3 Cr.)
MGMT 845-EC00	Organizational Structure and Strategy Organizational Structure and Strategy MGMT 845-EC00 3 The objective of this course is to help students develop skills for formulating strategy, provides them with an understanding of a firm's operative environment, and teaches them how to sustain a competitive advantage. It also teaches the students how to generate superior value for customers by designing the optimum configuration of the product mix and performing functional activities and how to balance the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position.	(3 Cr.)
FINA 830-EC00	Corporate Finance Corporate Finance FINA 830-EC00 3 This course builds on the foundation developed in Managerial Finance, focusing on three sets of managerial decisions: How to evaluate complex investments, how to set and execute financial policies within a firm, and how to integrate the many financial decisions faced by firms.	(3 Cr.)
MGMT 825-ECOO	Management of Innovation Management of Innovation MGMT 825-ECOO 3 The objective of this course is to help students understand why sound decisions by great managers can lead firms to fail when confronting disruptive technological change and prescribe solutions for students to understand and harness the laws of disruptive technology.	(3 Cr.)
MRKT 815-EC00	Product Management Product Management MRKT 815-EC00 3 The objective of this course revolves around the marketing of products and services: collecting and synthesizing information, forecasting changes in competition and market conditions, revising market strategies, and adapting decisions such as price and communications to changing market conditions. The differences in this course are: (1) its hands-on approach, (2) the focus on decision-making, (3) the attempt to simulate what the product manager’s job is actually like.	(3 Cr.)

Field Project

Code	Course	Credits
MGMT 898-EC00	Field Project - Thesis in Business Field Project - Thesis in Business MGMT 898-EC00 3 The Field Project/Thesis in Business requires students to develop a new product or service concept or substantially improve an existing product or service for local organizations in Lebanon. Extensive primary and secondary research is necessary. Students must work closely with local companies and be immersed in the organization to a certain extent to effectively produce a new product, a service, or improve an existing product or service for the organization.	(3 Cr.)

Master of Business Administration – General Management (MBA) | Antonine University

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