Mission, Vision, and Values | Antonine University

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Mission, Vision, and Values

Mission

The Faculty of Information and Communication (FIC) exists to train professionals who will shape the way society informs itself, expresses itself, and understands itself. Across three departments, Journalism and Radio/TV, Audiovisual Studies, and Graphic Design and Advertising, and at both undergraduate and graduate levels, we provide an education that is rigorous, creative, and deeply engaged with the realities of contemporary media and communication.

Our mission rests on three convictions: that practice without theory is craft without vision; that theory without practice is knowledge without consequence; and that neither is possible without the ethical foundation that responsible communication demands. We train students to think critically, create boldly, and act with the integrity that their professions and societies require.

We do this in French, English, and Arabic, three languages that reflect the complexity of the world our graduates enter.

Vision

We aspire to be a leading faculty of information and communication in Lebanon and the Francophone Arab world, a place where the most ambitious students come to learn, where research engages with the most pressing questions of media and society, and where graduates go on to transform the fields they enter.

In a region where the media landscape is contested, where information is both a lifeline and a source of power, and where the creative industries are redefining the boundaries of culture and identity, we believe that what happens within this Faculty matters far beyond its walls. Our vision is to be a faculty whose graduates are recognized not only for what they know and what they can do, but also for the judgment, courage, and ethical clarity with which they do it.

Values

Our values are not aspirations. They are the principles that govern how we teach, conduct research, engage with students and one another, and understand our role in society.

  • Excellence: We hold ourselves and our students to the highest professional and academic standards, not because excellence is an end in itself, but because the fields we serve demand it.
  • Integrity: In journalism, design, advertising, and every form of communication, credibility is essential. We train students to earn it and maintain it.
  • Creativity: We believe that creative intelligence, the capacity to see differently, make connections others miss, and produce work that surprises, is a disciplined practice, not simply a gift. We cultivate it deliberately.
  • Critical Thinking: We teach students not only to produce but also to question the image, the message, the source, the story, and their own assumptions.
  • Responsibility: Communication shapes the world. Our graduates leave with an understanding that what they create and what they say has consequences for individuals, communities, and public life.
  • Diversity: The multilingual and multicultural character of our Faculty is not merely a circumstance. It is a strength. We train students to communicate across differences with precision and respect.
  • Collaboration: The best journalism, films, and campaigns are created by teams. We teach students to lead, listen, and build together what none of them could build alone.