Mission

The mission of the Office of Communications (OOC) is to advance Antonine University’s (UA) growth and visibility by promoting its distinctive identity, achievements, and values both internally and externally. The OOC aims to increase the recruitment, retention, and engagement of students, faculty, staff, and external partners through creative, data-informed, and values-driven communication and marketing strategies.

Vision

“The first priority of leadership is to engage the right people, at the right times, to the right degree in creative work.” — Amabile and Khaire (2008)

The OOC envisions communication as a catalyst for connection and growth. It strives to deliver impactful and consistent communication programs that reinforce UA’s brand, foster community engagement, and inspire creativity, collaboration, and trust—qualities essential to building a sustainable and forward-thinking institution.

Values

Our work is guided by principles that mirror UA’s institutional values:

• Passion 
• Customized Service
• Transparency 
• Accuracy 
• Curiosity
• Positive Social Impact
• Consistency
• Collegiality
• Optimization 

Message From the Director

At the Office of Communications, we are proud to tell the story of Antonine University; a story rooted in legacy, guided by values, and shaped by accomplishments that reflect who we are and what we stand for.

As the office responsible for UA’s brand and identity, our team is dedicated to ensuring that this story is communicated clearly, consistently, and creatively across every platform and to every audience.

Our Office brings together a diverse and talented group of professionals: from photographers, designers, and videographers to translators, writers, and editors. Together, we work in harmony to ensure that the University’s voice remains unified and that its identity continues to grow stronger with each message we share.

Every image, every word, and every story we craft is a reflection of Antonine University’s spirit: a spirit of excellence, innovation, and service to the community.

Fr. Jean Al Alam